THE COUTURE HOUSE AOUADI HAS BROUGHT TOGETHER THE MOST PRESTIGIOUS HAUTE COUTURE ARTISANS, WITH WHOM IT USUALLY PRODUCES ITS COLLECTIONS, TO CREATE THREE MASKS TRUE TO ITS TRADITIONS: BESPOKE PIECES, ENTIRELY CRAFTED AND EMBELLISHED BY HAND, MADE IN PARIS. FROM VERMONT EMBROIDERY TO LEMARIÉ FEATHERS, THROUGH SOPHIE HALLETTE LACE AND THE NIMBLE FINGERS OF THE ATELIER CARACO, THIS CHAIN OF SOLIDARITY HAS ALLOWED THE SUCCESSFUL IMPLEMENTATION OF THIS PROJECT DESIGNED TO PAY TRIBUTE TO HEALTHCARE PERSONNEL.
THIS ALLIANCE BETWEEN HAUTE COUTURE AND HIGH TECHNICAL EXPERTISE WAS A SELF-EVIDENT STEP BECAUSE OF AND BEYOND THE COVID-19 EPIDEMIC. ALTHOUGH IT WAS INITIALLY DEVELOPED TO COMBAT AIR POLLUTION, OFFERING A FILTERING ACTION TEN TIMES MORE EFFECTIVE THAN THE HIGHEST EUROPEAN STANDARD (FFP3), R-PUR NANO® PATENTED FILTERING TECHNOLOGY ALSO PROTECTS AGAINST AIRBORNE VIRUSES.
THESE THREE MASKS – WORTHY HAUTE COUTURE CREATIONS – ARE EACH ACCOMPANIED BY THEIR BASE AND BESPOKE CARRY CASE CRAFTED BY THE TRUNK-MAKER SEFEC, WHICH BOASTS THE LIVING HERITAGE COMPANY LABEL. THEY WILL BE PUT UP FOR AUCTION, WITH ALL PROFITS GOING TO THE FONDATION HÔPITAUX DE FRANCE – HÔPITAUX DE PARIS, PRESIDED OVER BY FRANCE’S FIRST LADY BRIGITTE MACRON. OVER AND ABOVE ITS COVID-19 EMERGENCY ASSISTANCE FUND, ITS VOCATION Is TO IMPROVE THE EVERYDAY LIVES OF HEALTHCARE STAFF, PATIENTS AND CARERS IN HOSPITALS AND NURSING HOMES.
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